In this article, we’ll present Baymard Institute’s usability research findings for both “Load more” buttons, infinite scrolling and pagination, including for both mobile and desktop. However, it’s not black and white, because the performance of each method varies according to the context of the page. We found that infinite scrolling can be downright harmful to usability - in particular, for search results and on mobile. However, our usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. Pagination is still the most popular way to load new items on a website because it ships by default in almost every single e-commerce platform. How To Change User Behavior With UX Design And Psychology.6 Design Principles To Evaluate Your Product.Reapplying Hick’s Law of Narrowing Decision Architecture.Infinite Scrolling: Let’s Get To The Bottom Of This.
We tested (among other things) these three design patterns for loading products, both on desktop and mobile.
What is the best UX pattern to display products on an e-commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e-commerce websites.
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